# Auxia、ハイパーパーソナライズのAI意思決定が累計1,000億回を突破

AUXIA DECISIONING

### The engine behind every customer decision

Auxia Decisioning makes a real-time, one-to-one call for every customer on every request, using first-party and session data.

## Your data in, model-ready features out

### Connect your data

Batch or real-time: Auxia ingest events, attribute, and campaign data from your warehouse, CDP, and live sessions, so decisions use the full picture.

### Make it model-ready

Deep learning and LLMs turn raw data and structured content data like headlines, images, and offers into model-ready features automatically, so you skip the data-science work that usually takes.

### Keep privacy first

PII is filtered on the way in, so personalization runs without exposing sensitive data.

### Control the customer experience

#### True 1:1, not segments

Auxia chooses content, offer, channel, and timing for each person from up to ~10,000 signals per decision, giving each customer their own experience.

#### Multi-goal optimization

Balances activation, retention, cross-sell and win-back goals across every channel and customer at once, so a win-back offer is never cannibalized by an unrelated upsell.

### Creatives that keep pace with enterprise scale.

#### Customize every surface and channel

In-app, push, email, SMS, and on any other owned property, so decisions find your customer wherever they are.

#### Pull or create hundreds of variants

Past creatives guide new messaging, imagery, and product combinations, so personalization never slows product.

### Deliver 1:1, personalized experiences

#### Multi-model orchestration and optimization

Analyze customer signals and other data using multiple competing models.

#### Real time, at enterprise scale

500 million decisions a day, each returned in roughly 100 milliseconds, so personalization holds at the volume of your entire user base.

## Measure the impact you actually caused, and prove it with data

### Uplift against a control

Every decision is measured against an embedded global control group, giving precise counterfactuals, so you can show the revenue the program actually caused, not just raw conversions.

#### Compare variants head to head

Tracks views, clicks, and CTR per variant, so you always know what’s working and what to cut.

## The engine gets sharper the longer it runs.

### Learns from every interaction

Results feed back into the models automatically, boosting conversion, engagement, and revenue for the programs you already run.

### A context layer 200 billion decisions deep

Auxia records every decision and the reasons behind it. Compounded judgment helps marketers launch new campaigns in days, not weeks.

## Built for revenue-critical decisions across brands and regions

Auxia partners with your teams, ensuring every touchpoint is on-brand and approved before being delivered to customers or prospects.