Auxia Decisioning

AUXIA DECISIONING
The engine that personalizes every customer experience that Agent Studio ships, one real-time decision at a time.

Your data in, model-ready features out

Connect your data

Batch or real-time: Auxia ingests event, attribute, and campaign data from your warehouse, CDP, and live sessions, so decisions use the full picture.

Make it model-ready

Deep learning and LLMs turn raw data and structured content data like headlines, images, and offers into model-ready features automatically, so you skip the data-science work that usually takes.

Keep privacy first

PII is filtered on the way in, so personalization runs without exposing sensitive data.

Control the customer experience

True 1:1, not segments

Auxia chooses content, offer, channel, and timing for each person from up to ~10,000 signals per decision, giving each customer their own experience.

Multi-goal optimization

Balances activation, retention, cross-sell and win-back goals across every channel and customer at once, so a win-back offer is never cannibalized by an unrelated upsell.

Engage customers across the lifecycle

• Onboarding and activation: Engage new users to reach value faster and deepen product usage.
• Engagement: Surface the right perk, milestone, or offer to keep members coming back.
• Cross-sell and upsell: Move customers to the right upgrade, add-on, or other product when ready.
• Retention: Spot at-risk customers and give them a reason to stay or come back.

Deliver 1:1, personalized experiences

Multi-model orchestration and optimization

Analyze customer signals and other data using multiple competing models.

Rank, score, predict

Find and have Auxia deliver the next best action for a user.

Real-time, at enterprise scale

500 million decisions a day, each returned in roughly 100 milliseconds, so personalization holds at the volume of your entire user base.

Measure the impact you actually caused, and prove it with data

Uplift against a control

Every decision is measured against an embedded global control group, giving precise counterfactuals, so you can show the revenue the program actually caused, not just raw conversions.

Compare variants head to head

Tracks views, clicks, and CTR per variant, so you always know what’s working and what to cut.

The engine gets sharper the longer it runs.

Learns from every interaction

Results feedback into the models automatically, boosting conversion, engagement, and revenue for the programs you already run.

A context layer 200 billion decisions deep

Auxia records every decision and the reasons behind it.

Built for revenue-critical decisions across brands and regions

Auxia partners with your teams, ensuring every touchpoint is on-brand and approved before being delivered to customers or prospects.